A thriving retail sector
A particular feature of the area is the high number of independent shops and stores - 68% of all shops in the town centre area are run by independent operators. Popular locations for smaller independent shops include The Rows and the Victoria Arcade.
Great Yarmouth is unique in that it has both a permanent market and a transitional open-air market, operational on Wednesdays and Saturdays, with space and stalls available to buy or rent. Contact the borough council's Market Officer for more details.
Shops in Great Yarmouth town centre are concentrated around the large market place where Market Gates Shopping Mall can also be found, and along the pedestrianised section of Regent Road which leads from the town centre to the seafront. Gorleston-on-Sea has a traditional high street, populated with high-street names and some independent shops.
Out of town retail parks are home to the usual big-name stores and tend to be located near to large industrial estates where retail services for businesses can also be found.
Smaller shopping areas can be found in Caister-on-Sea and the large village of Martham.
Retail units are available to rent in many locations and can be found in the online property search.
Support for retail businesses is available from a number of organisations.
The Gorleston Traders Association supports retail businesses in Gorleston-on-Sea in particular.
Great Yarmouth Town Centre Partnership covers Great Yarmouth town centre and is the organisation that runs the Great Yarmouth retail business improvement district (gyBID). The TCP runs a number of events to animate the town cenetre and encourage more shoppers.
The Greater Yarmouth Tourism and Business Improvement Area Ltd (GYTABIA) supports retail businesses in all other areas of the borough and runs a number of sector group meetings for retail businesses throughout the year. The majority of retail premises pay a levy to either the gyBID or the GYTABIA as per the business improvement district's business plan.