Tourism is one of Great Yarmouth’s greatest assets, with visitors bringing more than £591 million into the local economy each year and the sector employing 30% of the local workforce.
There are more than 1400 businesses involved in the tourism industry locally, either directly or indirectly. More than 60 individual tourist attractions operate in the borough of Great Yarmouth, ranging from theme parks to wildlife gardens, an aquarium, adventure golf courses, a permanent circus, theatres and several museums.
Around 70,000 bed spaces are provided by mix of serviced and self catering accommodation providers, including large national companies such as Haven and Park Dean who both have several holiday parks in the borough. Leisureplex and GrandUKHolidays have hotels in the resort catering specifically for coach operators. The majority of serviced accommodation is provided by independent operators.
The borough council and Greater Yarmouth Tourism and Business Improvement Area Ltd, work to support businesses in the tourism sector and to attract additional visitors to the area by promoting the borough widely using a variety of marketing methods including a popular website, TV advertising, radio advertising, digital campaigns featuring short films and together with other partners, by staging and developing events including a popular Maritime Festival.
With miles of sandy beaches, the Golden Mile, the Broads, and an enviable choice of other attractions and accommodation, Great Yarmouth is the destination of choice for around 6 million people every season, visiting for holidays, day trips and short breaks.
Great Yarmouth’s rich cultural heritage including herring fishing, international naval history and links with Admiral Lord Nelson, are the perfect complement to a seaside holiday, or relaxing break on the Broads.