Great Yarmouth has a bustling town centre with a large open-air market as the focal point.
The market takes place every Wednesday and Saturday all year round, and on Fridays too in summer.
The Market Place is surrounded by all the usual high-street shop and department stores, including high street favourites Marks & Spencers, the Co-Op and Great Yarmouth's independent department store, Palmers.
The newly refurbished Market Gates shopping mall is now home to Debenhams and New Look as well as a wide range of other shops.
The Victorian Arcade, also newly refurbished is the place to shop for unique boutiques and curios.
Shops along King Street offer and a cosmopolitan flavour, or visit Regent Road for traditional seaside goods.