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Media Releases

Village sign unveiled

18 July 2017

Villagers in Fritton have proudly unveiled a new sign thanks to a generous grant.
Artist Fiona Davies was commissioned by the Greater Yarmouth Tourism and Business Improvement Area (GYTABIA) to provide a new fibreglass sign after years of weather exposure left the original one beyond repair.

Out There secures £80,000 grant

6 July 2017

One of the UK’s quirkiest circus and street arts festivals has received an £80,000 cash boost.
The Greater Yarmouth Tourism and Business Improvement Area (GYTABIA) has secured a grant from the Arts Council England’s - Grants for the Arts to be plunged into The Out There International Festival of Circus and Street Arts.

Sleepy smiles

21 June 2017

A little boy’s heart-warming sleepy smile recalling a fun holiday is re-awakening awareness about what a popular resort has to offer.

Village sign scoops grant for a replacement

5 June 2017

A Norfolk village is set to showcase a new sign thanks to a generous grant.

The Fritton sign was first erected on the roadside close to St Edmunds Church back in 1986.

Bank Holiday with a bang

23 May 2017

The seaside fireworks season begins with a bang at Hemsby during the bank holiday weekend.
Crowds will flock to watch the spectacular display at various vantage points across the village on Sunday, May 28.

Jimmy Tarbuck becomes Pavilion Patron

11 May 2017

A comedy legend has given his backing to the future of seaside theatres – including the historic Norfolk venue where he is patron. Jimmy Tarbuck has given belly laughs to millions of showgoers and TV viewers for more than 50 years.
But he also put an extra smile on the face of Gorleston Pavilion when he agreed to be its patron

Caister-on-Sea brings back carnival fete day

2 May 2017

Plans are under way to bring a carnival-style fete back to Caister-on-Sea.
The Caister Village Experience takes place on June 25 and will have all the elements of a classic celebration.

Martham aims for record number of villagers

25 April 2017

Two hundred extra “villagers” will boost the population at Martham near Great Yarmouth this weekend as it hosts its annual scarecrow festival.
The community event is aiming for a record number of creative characters for visitors to find as they explore the streets and gardens.

Family fun on the farm

10 April 2017

Family fun is growing at a diversifying farm, which has added tourism to its mix of crops and livestock.
Hirsty’s Family Fun Park at Hemsby took tentative steps into the tourism world 10 years ago when it launched a maize maze.

Greater Yarmouth - not just for summer!

29 March 2017

Tourism leaders at Great Yarmouth are upbeat about the coming season – buoyed by strong bookings, investment and a continued “staycation” boom.

The optimism comes as the resort launches a new TV advertising campaign showing a mother and daughter enjoying a shoulder season seaside break – highlighting the range of things to do and see in the area.

Miniature Village wins top award

14 March 2017

The boss of a miniature village tourist attraction has been named as a model businessman.
Peter Williamson, who runs Merrivale Model Village at Great Yarmouth has won the Superstar top accolade at the resort’s annual awards celebrating the best of the area’s tourism and business sector.
Mr Williamson, who has run the popular family attraction for 13 years, was praised by awards judges for his passion in delivering an excellent visitor experience and keenness to introduce fresh ideas each season.
His was among 11 awards revealed at the Town Hall in front of a 200-strong gathering of guests from the tourism and business community.
They were organised by the Greater Yarmouth Tourism and Business Improvement Area, which aims to boost the economy through a range of events and marketing using funds generated from 1200 local levy payers.

Darren's Dream Job

21 December 2016

His “day at the office” can involve swimming with sharks and cleaning inside a piranha tank.
But it is dream job for a man whose passion for the underwater world was fired as a small boy watching the movie Jaws.
Darren “Daz” Gook, 32, is senior marine biologist at the Sea Life Centre in his home town of Great Yarmouth.
“When I was three or four I watched Jaws and thought the scientist’s job finding the shark was cool. Some children might have been scared, but I was captivated,” he explained.

2017 Brings a trio of major events to Greater Yarmouth

12 December 2016

Great Yarmouth’s tourism leaders gathered to reflect on a successful 2016, and to look ahead to a year that will see the borough’s first air show take off – the biggest event ever to take place in the borough.
The Haven Great Yarmouth Air Show, together with the already well-established Maritime Festival and the Out There Festival, will bring hundreds of thousands of visitors to the borough next year, more than 160 representatives of the tourism industry were told at the launch of the new season on Thursday.

Milestone makeover for windmill appeal

24 November 2016

An historic windmill is set to launch a major appeal to give it a facelift in time for its 200th birthday.

Thurne Dyke mill’s white tower rises like a ghost from its working past above the watery landscape it used to drain. However the historic landmark is still very much alive as a tourist attraction linked to a museum telling the story of wind power.

Sun plus Brexit equals Great Season

7 November 2016

Tourism in the Great Yarmouth area had a strong year – boosted by a combination of sunny weather and Brexit gloom.
And the area’s tourism chiefs are looking forward to more of the same in 2017, with the bonus of the new air show which is expected to swell visitor numbers by up to an extra 300,000 people in June.
The Greater Yarmouth Tourism and Business Improvement Area team is playing a major role in promoting the resort and surrounding villages by funding events and increased marketing.
Its chairman Gareth Brown, who is also general manager of the Haven Caister Holiday Park, said: “People from hotels, restaurants and attractions are saying they had a very strong year.

Seafront hotel soars after £1.6m revamp

21 September 2016

A £1.6m revamp has breathed new life into an historic seafront hotel at Great Yarmouth.
And the investment at the New Beach Hotel on Marine Parade has already brought a wave of extra bookings. The Victorian landmark opposite the Britannia Pier was one of the resort’s most lavish places to stay when it was built in the 1880s to welcome the new influx of visitors arriving in the railway boom.

Mystery of godly eyes staring over golden sands

17 August 2016

Sea god Neptune stares out to the waves at a Norfolk beach in a piece of artwork that is mystifying locals. The bearded face, another figure and a fish, are carved into a wooden post at a sea defence groyne on Gorleston beach just south of Great Yarmouth. But no-one knows whether the creations are the work of a modern day “Banksy of the Breakwaters”, or date back to when the defences were built more than 40 years ago.

Out There goes upfront at this year's festival

12 August 2016

A host of circus and street art talent from the UK, Europe and South America is set to bring Great Yarmouth alight with spectacle, spectacular skills and sensational fun for all the family. The eagerly awaited festival takes place on Friday 16, Saturday 17 and Sunday 18 September – and most of it is completely FREE!

Great Yarmouth open for business after blaze

5 August 2016

Great Yarmouth’s holiday and tourism industry united today to send a message to holidaymakers and visitors planning to head to the resort: We’re open as normal.
Businesses and attractions along the Golden Mile and across the town centre are all working as usual today after a major fire in the early hours destroyed a bowling centre and indoor market on Regent Road.

Spectacular regatta sailing into Gorleston

22 July 2016

An armada of the nation’s best young sailors will be doing battle in the sea off Gorleston-on-Sea near Great Yarmouth next week. Norfolk is hosting a prestigious national schools regatta for the first time.
It will see 300 young people representing 21 county teams competing in 274 boats off the resort’s beach.

New seafront venues for Great Yarmouth’s Out There Festival after £70,000 grant

18 July 2016

Spectacular, quirky and breath-taking international performances will take place along Great Yarmouth seafront in this year’s Out There Festival in Great Yarmouth with the help of a £70,000 grant.
Some of the world’s best circus and street arts performers will take shows and acts to the heart of the Golden Mile to spread the entertainment for more visitors to enjoy and seafront businesses to benefit from the unique three-day celebration of the weird and wonderful.

Ringing the changes sees circus soar to new heights

11 July 2016

Circus ringmaster Jack Jay is gearing up for a showbiz summer off Great Yarmouth seafront – instead of “performing” at the Rio Olympics in Brazil. He has chosen the Golden Mile ahead of Copacabana Beach because of the growing success of the family-run seaside show, and his own increasingly key role in it.So the 27-year-old is happily swapping the five rings of the sports games for the spectacular single ring of the historic Hippodrome. He made his Olympic debut in 2012 when the London games appealed for arena presenters, and organisers snapped up his stage skills – honed amid clowns, acrobats and aerial acts - to front shooting events.

Romantic seafront ride has plenty of sparkle after proposal

6 July 2016

A Lincolnshire couple are all smiles after they got engaged on a giant snail at a seafront rollercoaster ride for children. Thomas Smith proposed on the Snails in Great Yarmouth’s Joyland Park – and his bride-to-be was left beaming rather than shell-shocked. Their romantic trip on the clanking track’s ups and downs, twists and turns through brightly painted scenery was captured by the fun park photographer who snapped the happy couple showing off her diamond “forever” ring as their snail chariot came to a halt.

TV advert filming promotes resort’s year-round appeal

30 June 2016

A television advert promoting Great Yarmouth as a resort for all seasons and all ages has been filmed at its beaches, attractions and eateries.The 30 second commercial will show a mother treating her daughter to a well-deserved break as they enjoy a variety of venues across the borough. They are featured walking on the beach and picnicking in the dunes, taking a boat ride on the Broads at Rollesby where they also have afternoon tea, having a flutter at the horse racing, having an art lesson at Great Yarmouth Potteries, and relaxing in a spa at Caister.

Plea to give Elephant Man a decent burial

7 June 2016

Great granny Valerie Howkins is calling for the bones of the famous Elephant Man to be given a decent burial because of a poignant family connection. The 83-year-old's heartfelt plea comes as she makes progress in her long-running battle to clear the name of her grandfather who managed the grossly disfigured Victorian celebrity Joseph Merrick. Now the Great Yarmouth museum owner, whose connections with the tragic figure are showcased in one of the displays, wants the authorities to bury Merrick's bones where they belong, back in the city of Leicester where he was born.

Savouring - and saving - a popular holiday beach

31 May 2016

Seaside publican Lorna Bevan-Thompson is gearing up for summer serving holidaymakers – and campaigning to shore up the beach they come to enjoy. Hemsby became the centre of worldwide media attention three winters ago when a surging North Sea swallowed seven chalet bungalows on low cliffs unprotected by sea defences.

Deck houses signal future at historic holiday camp

9 May 2016

A pioneering seaside holiday village has unveiled a £2m set of modern “deck houses” for the summer season. The investment is at Caister Holiday Park near Great Yarmouth, where there is an ongoing campaign to upgrade attractions and events to attract more visitors. The 16 New England-style clapperboard units are the first phase of a three-year programme to add 46 deck houses to the site – which is proud of its history as the UK's oldest holiday park dating back 110 years.

Park and Save bonus for resort motorists

11 April 2016

Motorists are cashing in with bargains - and boosting local businesses - under a new Park and Save scheme launched in the Greater Yarmouth area this summer. Tickets from machines across eight car parks in the borough can be used for discounts at more than 30 different businesses.
The bonuses are at attractions and eateries, but also high street services from hairdressers to butchers and dry cleaners. The scheme is an initiative by the Greater Yarmouth Tourism and Business Investment Area seeking to give visitors to the area an extra perk, and encourage them to support other traders and tourism outlets during their stay.

Resort hands out tourism and business awards

10 March 2016

Two hundred nominees and guests attended the Town Hall ceremony celebrating the achievements of people and companies in tourism and, for the first time, the wider business sector. The awards, now in their 20th year seek to recognise customer-focused businesses going the extra mile. Don Peers, a seaside caravan park boss, who has been a long-standing supporter of tourism in the Great Yarmouth area, has been given a lifetime achievement award.

Lights, camera, holiday ideas

7 March 2016

A top Norfolk seaside resort is adding a touch of Hollywood to its holidays through a pioneering series of mini movies being screened on-line. The 70-second short films provide vivid video snapshots of the people, places, activities and events in the main town and surrounding areas.

New online films revealed

8 December 2015

The Greater Yarmouth Tourism and Business Improvement Area Ltd (GYTABIA) launched its 2016 campaign on Tuesday 8 December at the Hollywood Cinema to an audience of over 200 local tourism and business professionals. The centrepiece of the launch was the première screening of 15 new films, including a special extended version of the new TV advert, all to be shown online in 2016. These new films, produced by Norfolk based Ember Films for internet use, are aimed at the growing audience of online viewers who use YouTube as a search engine and the trend of watching ‘on demand’ online, both of which are increasing as traditional media loses viewers to the internet.

Decorative lights illuminate Great Yarmouth seafront

30 July 2015

As one of the Greater Yarmouth Tourism and Business Improvement Area Ltd’s first projects to come to fruition, Marine Parade, Great Yarmouth’s Golden Mile is now aglow once again in the evening with 84 decorative sails in position in lamp posts all along the seafront.