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Media Releases

Silver Darlings are hallmark of fishing heritage

22 March 2016

A small silver creature is swimming back into the hearts – and stomachs – of a seaside town where it once fed a fishing boom. The humble herring is woven into the history of Great Yarmouth, where millions of them were hauled ashore by a fleet of “drifter” boats that filled the harbour. By the early 20th century the fishing grounds off Great Yarmouth were the most productive in the world and the port was the most important in the country. That fleet is now down to a handful, but the fish – known as Silver Darlings – are again proving a popular, healthy dish that provides an authentic taste of the area's seafaring heritage.

Timeless lure of seafront snails and scenic railway

14 March 2016

They are the white knuckle seafront rides that unleash a rollercoaster of emotions and memories across the generations and their timeless fairground fun is also playing a key role in the future of a leading UK holiday resort. A mile along the golden sands the wooden rollercoaster towering above the Pleasure Beach goes back even further, to 1932, when it moved lock stock and barrel from a Paris exhibition. The rides are also an important part of the modern-day mix at Great Yarmouth, helping to attract return visitors and first-timers alike.

Resort hands out tourism and business awards

10 March 2016

Two hundred nominees and guests attended the Town Hall ceremony celebrating the achievements of people and companies in tourism and, for the first time, the wider business sector. The awards, now in their 20th year seek to recognise customer-focused businesses going the extra mile. Don Peers, a seaside caravan park boss, who has been a long-standing supporter of tourism in the Great Yarmouth area, has been given a lifetime achievement award.

Top young sailors ahoy

8 March 2016

A trans-Atlantic seafaring hero is helping to launch a national regatta's maiden voyage to a Norfolk beach this summer. A fleet of 400 school-age sailors will head to Gorleston-on-Sea in July to compete in a week-long series of tough seafaring tests run by the National Schools Sailing Association. The national regatta alternates between inland and sea venues. It sees youngsters aged from 10 to teenagers representing their home counties, competing in a range of solo and double-hander dinghies.

Lights, camera, holiday ideas

7 March 2016

A top Norfolk seaside resort is adding a touch of Hollywood to its holidays through a pioneering series of mini movies being screened on-line. The 70-second short films provide vivid video snapshots of the people, places, activities and events in the main town and surrounding areas.