TV advert filming promotes resort’s year-round appeal
They are featured walking on the beach and picnicking in the dunes, taking a boat ride on the Broads at Rollesby where they also have afternoon tea, having a flutter at the horse racing, having an art lesson at Great Yarmouth Potteries, and relaxing in a spa at Caister.
The advert also follows them shopping, at lunch, and ending the day with cocktails in Gorleston-on-Sea.
It is part of the ongoing campaign by the Greater Yarmouth Tourism and Business Improvement District to attract more visitors and spending power to the area to benefit the local economy.
BID head of marketing Kirsty Burn said: “We are keen to show that the Greater Yarmouth area is far more than a traditional family resort in the main summer season.
“It is a resort for all people, for all seasons – so the advert shows a girl and her mum enjoying some quality time together in the late spring, early summer shoulder season, when people who have school-aged children are less able to travel.”
The advert is likely to be screened in targeted areas in February or March to attract people to come for a break in May and June.
The BID is using a £2.4m pot of money raised from local levy payers over five years to stage and support events – including launching a new seafront air show for June 2017 – and to undertake marketing to promote the area for the benefit of tourism and other businesses.
The BID is funding the TV advert filming and production – which is being produced by local Norfolk company Ember Films, based near Wymondham. The five-strong crew have become a familiar sight in the borough over the past 12 months and enjoyed another two full days in the area with two model actors to capture the footage for the advert.
“TV advertising remains a very effective method of marketing, and we know it is working when bookings increase from the areas we target,” added Mrs Burn. “The finished advert will also be shown on our YouTube channel and website as well as on social media.”