PRESS RELEASE 13 June 2007 Top UK Award for Great Yarmouth Holiday Brochure Judges have classed Great Yarmouth Tourism’s 2007 holiday guide as one of this year’s best ever UK brochures. The professional guide won second place for its outstanding visual appeal and use of imagery, in a brochure-to-brochure contest with other publications from tourist boards and local authorities throughout Britain. The prestigious awards, run annually in conjunction with the Mirror Group Newspapers and British Resorts and Destinations Association (BRADA), took place at the 2007 BRADA Conference in Eastbourne last week. All the brochures were judged on their attractiveness, creativity, image quality, how well they portrayed the resort and how they stood out amongst other British holiday brochures. Bert Collins, Cabinet Support Member for Regeneration and Tourism, said: “This is an outstanding achievement for Great Yarmouth and we are delighted that all the hard work and effort that went into the 2007 tourism brochure has been rewarded with such a prestigious accolade. Nicola Gibson, Marketing and Promotions Manager for Greater Yarmouth Tourism, said: “Great Yarmouth continues to strive for the very highest standards and this year’s brochure combines the contemporary with the traditional, to effectively portray the resort as a vibrant, modern and thoroughly enjoyable holiday destination”. For more information about Great Yarmouth resort, or to request a copy of the 2007 brochure, please visit www.great-yarmouth.co.uk. - Ends - Press contact: For high resolution images, further information or to arrange a press visit to Greater Yarmouth please contact: Jo Osborne or Peter Joyner Shorthose Russell Ltd. T: 01603 785765 E: joanneo@shorthose-russell.co.uk or peterj@shorthose-russell.co.uk