The initial regeneration scheme named InteGREAT was set up with the aim of stimulating growth and investment in Great Yarmouth. Three key elements were targeted the Town Centre, the Seafront and the Heritage areas, with major projects commencing in 2005.
Together with Government, European and Local Authority funding over £30m private and public sector funds has already been invested into the regeneration of Great Yarmouth. Construction of an outer harbour, which is soon to commence is certain to transform the future of Great Yarmouth.
Completed Regeneration Schemes
New Road Layout and Pedestrian Policy
The seafront road layout and pedestrian link to the town centre has received vast investment, with a high–quality open paved area and road layout scheme in front of Hollywood Cinema/Britannia Pier – the area now has new seating and feature lighting.
Wellington Pier
The 102 year old Wellington Pier is undergoing a complete re-build. The multi-million restoration scheme will see the much-loved pier restored to its original glory.
Canopy of Light
The whole of Regent Road is now completely pedestrianised, increasing safety. During the evening the entire length of Regent Road is lit by the stunning new Canopy of Lights.
Market Place
The Market Place and performance/events area has been given a whole new look, with more seating and feature lighting enabling you to enjoy the live music, street performers and small exhibitions at your leisure.
The Rows
Market Row and Broad Row provide a vital link between the quayside and the Market Place. The historic character has been enhanced by Victorian style lighting and period paving.
Townscape Heritage Initiative
Financial support was given towards restoration work in conservation areas. Acclaimed as the most successful scheme of its type in the country, the conservation team have completed restoration of shop fronts and historically important buildings.
New Look Esplanade
The once unlit esplanade now sports a row of stylish, high-tech lights. The new golden light columns provide a down-light for pedestrians and you’ll be amazed by the active light cannons which floodlight the beach with an array of changing colours, which dance across the sand. The surface of the esplanade between the piers also has a new look, with paving in different materials and patterns.
Beach Wheelchairs
We believe that our beaches should be enjoyed by all, so we bought specially designed beach wheelchairs. Visiting our beaches should be on the wish list of everyone’s holiday in Greater Yarmouth and everyone can do just that. Chairs are available with £20 deposit, credit card and valid ID from the Tourist Information Centre.
Maritime House
Maritime House (formally the Maritime Museum) located on the seafront has undergone Restoration and Repair and is now utilised as the new Tourist Information Centre, with high-tech facilities such as an Information Touch Screen.
Public Information Screens
Two large giant screens are positioned on the seafront and one in the marketplace, providing free family entertainment and information on attractions and points of interest around the borough.
