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Invest: Tourism & Leisure Great Yarmouth

From the resort’s origins as an 18th century bathing place, Great Yarmouth today is a top UK seaside holiday destination, with 15 miles of sandy beaches and more than 70,000 bed spaces accommodating more than a third of all visitors to Norfolk each year.

Tourists have the choice of more than 60 tourist attractions, including three theatres and three coastal 18-hole golf courses, one 9-hole course, a driving range and a seaside racecourse as well as the rest of Norfolk and Suffolk on the doorstep.

A £20m refresh of Great Yarmouth seafront has brought a wave of private investments along the famous Golden Mile. Most recently, more than £1.6m has been invested in one of the largest seafront hotels, while the resort looks forward to a major new seafront leisure complex including a Premier Inn hotel, restaurants and a casino.


On the banks of the Broads, more than £2.5m has been invested in creating two new businesses: a restaurant and boat trip venue, and a gastro pub and wedding venue.

Retail is one the UK’s top leisure activities, and Great Yarmouth has a lively town centre, including a modern shopping mall with big-name brands, a Victorian arcade and historic alleyways with niche independent retailers, and an historic Market Place. Nearby, visitors can discover Gorleston-on-Sea, with its busy High Street and Edwardian seafront.

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