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Tourism is one of Great Yarmouth’s greatest assets, with visitors bringing more than £591 million into the local economy each year and the sector employing 30% of the local workforce.

There are more than 1400 businesses involved in the tourism industry locally, either directly or indirectly. More than 60 individual tourist attractions operate in the borough of Great Yarmouth, ranging from theme parks to wildlife gardens, an aquarium, adventure golf courses, a permanent circus, theatres and several museums.

Around 70,000 bed spaces are available for visitors at a mix of serviced and self catering accommodation providers, including large national companies such as Haven and Park Dean who both have several holiday parks in the borough. Leisureplex and GrandUKHolidays have hotels in the resort catering specifically for coach operators. The majority of serviced accommodation is provided by independent operators.

The borough council and Greater Yarmouth Tourism and Business Improvement Area Ltd, work to support businesses in the tourism sector and to attract additional visitors to the area by promoting the borough widely using a variety of marketing methods including a popular website, TV advertising, radio advertising, digital campaigns featuring short films and together with other partners, by staging and developing events including a popular Maritime Festival.

With miles of sandy beaches, the Golden Mile, the Broads, and an enviable choice of other attractions and accommodation, Great Yarmouth is the destination of choice for around 6 million people every season, visiting for holidays, day trips and short breaks.

Great Yarmouth’s rich cultural heritage including herring fishing, international naval history and links with Admiral Lord Nelson, are the perfect complement to a seaside holiday, or relaxing break on the Broads.

Tourism businesses in Great Yarmouth

Pleasure Beach Gardens

Great Yarmouth (1 miles, 2 km)

01493 844585

Reopen 4 July! Pleasure Beach Gardens, Great Yarmouth, has plenty to entertain youngsters and the young at heart including a variety of amusements, Upside Down House, junior driving activities, 12 hole adventure golf & water fun games.

Great Yarmouth Market

Great Yarmouth (0 miles, 0 km)

07795 428167

Open! Great Yarmouth Market is open from Monday to Saturday. Market Days take place on Wednesdays & Saturdays (plus Fridays from Whitsun to October) with a huge variety of additional stalls on offer from fashion to garden accessories.

The Hippodrome Circus

Great Yarmouth (1 miles, 1 km)

01493 844172

Reopen 1 August! The Hippodrome in Great Yarmouth, built in 1903, Britain's last stand alone circus building hosting spectacular productions during Easter, Summer, Halloween & Christmas seasons. Featuring international circus artistes &...

Pleasure Beach

Great Yarmouth (1 miles, 2 km)

01493 844585

Open! Pre-book your tickets - unlimited rides fro 3 hours! The Pleasure Beach Great Yarmouth situated on the seafront, is a 9-acre amusement park featuring many rides and attractions.

The Arc Cinema

Great Yarmouth (0 miles, 1 km)

01493 923145

Open from 4 July! Visit The Arc Cinema in Great Yarmouth to catch the latest blockbuster movie releases on the big screen in state of the art luxurious auditoriums with all leather reclining seats and full Dolby digital 7.1 sound systems.

Jurassic Journey

Great Yarmouth (0 miles, 1 km)

01493 852239

Open! Join an amazing adventure back in time on Great Yarmouth seafront. See dinosaurs like never before as they roar into life. Become a trainee paleontologist with Professor Possilfossil - what will you unearth in the scavenger zone?

Great Yarmouth Racecourse

Great Yarmouth (1 miles, 2 km)

01493 842527

Racing behind closed doors. Great Yarmouth Racecourse hosts flat racing fixtures every month from April through to October. The excellent facilities are also available for weddings, conferences, parties, balls, banquets, concerts & events.

Gorleston Pavilion Theatre

Gorleston-on-Sea (3 miles, 4 km)

01493 662832

Reopening date TBC. The Gorleston Pavilion is an original Edwardian seaside theatre situated on the East coast of Norfolk and offers unique seating at cabaret style candle-lit tables.

Great Yarmouth Sea Life Centre

Great Yarmouth (1 miles, 1 km)

01493 330631

Reopen 4 July! Explore an incredible underwater world at SEA LIFE Great Yarmouth & get closer than ever before to over 1500 creatures & features of the world's oceans! From the colourful to the curious, the majestic to the mystical, get...

Time and Tide - Museum of Great Yarmouth

Great Yarmouth (1 miles, 1 km)

01493 743930

Reopen 3 August! Pre-booking essential. Time & Tide in Great Yarmouth is set in one of the UK's best preserved Victorian Herring curing works, and tells the story of the area from its ice age origins to the present day.

Hirsty's Family Fun Park

Hemsby (6 miles, 9 km)

07771 605797

Open 19 July! Hirsty's Fun Park near Great Yarmouth is fun for all the family. Activities include go-karts, haybale mountains, swings, football game, crazy croquet and Maizeys snack shack. During summer get lost and found in our unique...

Thurne Dyke Drainage Mill

Great Yarmouth (9 miles, 15 km)

07796 407864

Perfect area for picnics. Mill opens to the public for events. Thurne Mill often attracts media attention for its iconic impact on the Broads landscape and it’s historical importance.

Caister Lifeboat Station

Caister-on-Sea (3 miles, 4 km)

01493 722001

Reopening TBC. Caister Lifeboat Information Centre - tracing over 200 years of history of the country's only independently operated lifeboat.

Palace Casino

Hemsby (6 miles, 10 km)

01493 731002

Reopen 4 July! Palace Casino in Hemsby, Great Yarmouth is an amusement arcade with a great range of games and machines, there's something for everyone to enjoy.

Fritton Owl Sanctuary

Great Yarmouth (5 miles, 8 km)

07951 786069

Reopen 10am-4pm Fritton Owl Sanctuary, accessed via Fritton Plant Centre.A small, free to visit sanctuary provides shelter & care for unwanted & injured owls, where possible rehabilitating sick native owls to release them back into the wild

St. George's Theatre

Great Yarmouth (0 miles, 0 km)

01493 331484

Reopening TBC.St George's Theatre is one of only 10 Grade 1 listed theatres in the UK. With over 100 different productions a year, the theatre is the heritage jewel in the crown of entertainment venues in Great Yarmouth.Open 52 weeks a year

Great Yarmouth Town Hall

Great Yarmouth (0 miles, 0 km)

01493 846125

Arguably one of the most beautiful buildings in the town, Great Yarmouth Town Hall was built in the 1880s and is a classic example of fine Victorian Gothic architecture.

Scroby Sands Visitor Centre

Great Yarmouth (0 miles, 1 km)

01493 854608

Reopening TBC.Scroby Sands Visitor Centre, Great Yarmouth, is the place to find out interesting info all about Great Yarmouth's working windfarm of thirty turbines. Perfect for groups & individuals with an interest in renewable energy.

Bure Park

Great Yarmouth (2 miles, 2 km)

01493 856100

Bure Park, Great Yarmouth, is a beautifully maintained 20 acre open space bordering the River Bure with a pitch & putt 18 hole golf course, a children's play area, lake with wildfowl, picnic seating area and is perfect for walking too.

Elizabethan House Museum

Great Yarmouth (0 miles, 0 km)

01493 855746

No opening confirmed. Explore four centuries of history under one roof. Stroll around the period rooms in this Elizabethan merchants home, from the Victorian kitchen and scullery to the grand Elizabethan rooms upstairs.

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