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2017 Brings a trio of major events to Greater Yarmouth

Season launch 2017Great Yarmouth’s tourism leaders gathered to reflect on a successful 2016, and to look ahead to a year that will see the borough’s first air show take off – the biggest event ever to take place in the borough.

The Haven Great Yarmouth Air Show, together with the already well-established Maritime Festival and the Out There Festival, will bring hundreds of thousands of visitors to the borough next year, more than 160 representatives of the tourism industry were told at the launch of the new season on Thursday.

It is estimated that the air show alone will boost the local economy by about £10m.

The Air Show and Maritime Festival are backed financially by the Greater Yarmouth Tourism and Business Improvement Area Ltd (GYTBIA), which also contributes to Out There. The organisation has supported around 80 large and small projects over the last two years, and about 30 projects are under consideration for next year.

Gareth Brown, chairman, said the GYTABIA was the “financial muscle” the borough needed to undertake these important activities, which ranged from projects covering facilities and maintenance to events and promotional activities. More than 1200 companies pay into the GYTABIA, which is the third largest in the country.

“We can now achieve things we would not have been able to consider without the business improvement area,” he said. “We can be very proud of what we have undertaken so far.”

A series of 21 short films, including a number of profiles of people involved in different aspects of the tourism industry, generated more than 750,000 online views in 2016, and the tourism website registered nearly a million unique visits, guests were told.

A new television commercial produced for 2017 will be specifically aimed at people visiting without children to encourage more short breaks outside the school holidays. The advert will run alongside a family-focused TV advertisement that highlights the wide range of activities the borough has to offer.

The event also saw the launch of the 2017 Greater Yarmouth holiday and short break brochure, which lists accommodation, attractions and events throughout the borough.