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Long lasting benefits to Great Yarmouth after the air show

Ready for take off: the new Haven Great Yarmouth Air Show will bring a boost to trade as well as flyA new air show at Great Yarmouth this summer will leave lasting economic benefit to the area long after the smoke trails and crowds have drifted away.

Organisers hope the event debut in June will attract 170,000 people and spark a multi-million pound boost for traders in the tourism industry and beyond.

The Haven Great Yarmouth Air Show, on June 16-17, is being organised by the Greater Yarmouth Tourism and Business Improvement Area (GYTABIA), as part of its drive to attract more visitors and spending power.

Their aspirations are underpinned by an influential annual report into the state of the air show industry, which says that no other event can deliver the economic benefits that an air show can bring.

The British Air Display Association industrial review surveyed 18 shows, quizzing them about a range of issues and statistics including attendances, costs, and estimated community benefit.

It reported that seaside shows generated “at least £73m” in economic benefit adding: “Seaside events continue to be economically important, with several event organisers reporting estimated financial benefits in the tens of millions.”
The survey also said: “For seaside events, 2017 was, once again, a positive season. These high-profile displays continue to deliver; bringing huge numbers of people to local economies.”

A total of 4.6m attended all the UK’s air events including 3.4m visiting seafront shows, which were relatively unaffected in a pivotal season with extra restrictions following the Shoreham air show jet crash.

The BADA report concluded: “Economically, the air display industry continues to deliver multi-million pound benefits to communities across the country, both in terms of the amount spent in delivering their events and the spend by the large audiences attending them.”

GYTABIA chairman Gareth Brown said: “This report provides the facts and figures to show why we firmly believe our exciting new air show will provide a big boost for the economy of Great Yarmouth and a wide surrounding area.”

Further announcements about flying displays, parking and transport arrangements will be made in the coming weeks.