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Media Releases

Giant Observation Wheel heading to Great Yarmouth

16 February 2021

Visitors to Great Yarmouth seafront this season will have the chance to ride on a 50-metre tall observation wheel and enjoy panoramic views over the coastline, under plans by Great Yarmouth Borough Council.

Ground breaking marks the start of construction for the new Marina Centre

7 January 2021

The ground has been broken to start construction of Great Yarmouth’s exciting new state-of-the-art Marina Centre, with Great Yarmouth Borough Council sharing a video on social media in order to celebrate this exciting milestone with the community.

Go Trade partners encourage residents to support local markets

16 December 2020

Market towns involved in a cross-Channel project helping to revitalise historic markets are urging residents to continue to back their local markets this Christmas, with a range of initiatives underway to support a safe local festive shopping experience.

Great Yarmouth Borough Council supports preservation trust to save historic former Iron Duke pub for

16 December 2020

The historic former Iron Duke pub in Great Yarmouth is a step closer to being brought back into viable use, thanks to partnership working between Great Yarmouth Preservation Trust and Great Yarmouth Borough Council.

Great Yarmouth's spectacular new Christmas Lights

4 December 2020

New spectacular decorative lighting is brightening up Great Yarmouth’s main shopping and tourism destinations this winter, offering a magical and safe seasonal experience while supporting local businesses during challenging times.

Pleasurewood Hills scoops 2 awards

21 September 2020

Pleasurewood Hills in Lowestoft, Suffolk was awarded two bronze prizes in the Theme Parks UK national awards. The winners were chosen from over 154,000 public votes and a panel of industry experts, and featured competition from some of the UK’s biggest attractions including Alton Towers, Thorpe Park and Legoland.

Safe social distancing measures in top locations around Great Yarmouth

4 June 2020

Temporary measures helping pedestrians to maintain safe social distancing are being introduced in Great Yarmouth town centre, Gorleston High Street and the borough’s busiest tourism hotspots.

Tourists urged to stay away

13 May 2020

Would-be tourists urged to stay away from Great Yarmouth as seafront car parks and toilets remain closed.

Great Yarmouth is closed to tourists

9 April 2020

Norfolk’s largest coastal resort is running an eye-catching social media campaign over Easter to remind would-be tourists to stay away and safe at home to help protect the NHS and save lives during the coronavirus pandemic.

Great Yarmouth Borough Council's first ever electric car charging point is a success

12 February 2020

Great Yarmouth’s first ever rapid charging point for electric cars, located at Fullers Hill car park, is a success, Great Yarmouth Borough Council is proud to announce.

Updated Market Place designs revealed

14 January 2020

Updated unique designs have been revealed for the redevelopment of Great Yarmouth’s Market Place – a key part of Great Yarmouth Borough Council’s exciting vision to regenerate the town centre.

Honorary Freedom of the Borough granted to local tourism stalwart & Great Yarmouth's twin town

10 December 2019

Honorary Freedom of the Borough has been granted to local tourism stalwart Aileen Mobbs and Great Yarmouth’s twin town of Rambouillet, France.

Take a virtual tour of the new Marina Centre

13 November 2019

A video enabling people to take a virtual tour of Great Yarmouth’s impressive new Marina Centre has been revealed, as the planning application is backed by the borough council’s Development Control Committee.

Grand Reopening of Boating Lake & Cafe

7 August 2019

Families will have the first chance in years to row out across the Boating Lake and visit the Island Café, as part of the Grand Reopening of Great Yarmouth’s historic Venetian Waterways, on Tuesday, August 20, from 2pm to 6pm.

RNLI Lifeguards begin daily patrols

3 July 2019

RNLI Lifeguards will take up their positions at Hemsby and Great Yarmouth beach on Saturday 6 July until Sunday 8 September, with patrols already underway at Gorleston-on-Sea. The charity’s lifeguards will be patrolling all three beaches from 10am to 6pm everyday, on behalf of Great Yarmouth Borough Council.

Great Yarmouth's coastal bathing water rated as highest cleanest quality

9 April 2019

As Great Yarmouth prepares to welcome thousands of visitors this Easter, the quality of the borough’s coastal bathing water has been rated by the Environment Agency as excellent for the 2019 season.

Celebration event launches 2019 season in Great Yarmouth

18 December 2018

Tourism businesses and council representatives gathered to launch the 2019 tourism season and brochure at a special celebration held at St George’s Theatre today (Tuesday, December 18).

New water and leisure centre complex for Great Yarmouth

6 December 2018

Great Yarmouth’s famous Golden Mile is set for an exciting “once-in-a-generation” investment in a new destination water and leisure complex, providing a major year-round boost to Great Yarmouth as a flagship coastal resort whilst supporting community health and well-being.

TV Talent Show Stars set to shine at festive fireworks

6 November 2018

Two TV talent show brothers are adding an X Factor sparkle to Gorleston’s Christmas lights switch on.
Leon and Alex Mallett from Lingwood appeared in last year’s competition as duo ITG (In the Genetics) and made it through to boot camp, before being split up by Simon Cowell.

Youngsters keep cool at new splashpad

8 August 2018

Britain might be basking in a heatwave, but young children at Gorleston seafront are keeping their cool as Great Yarmouth Borough Council has opened a new, fun wet play facility today (Wednesday, August 8).

Olympian Pedigree of Summer Fireworks

7 August 2018

Thousands of fireworks fans are flocking to Great Yarmouth’s midweek summer displays – which are being launched for the first time by a company which lit up major events such as the London Olympics and Rugby World Cup.

Summer fireworks to light up the skies in Great Yarmouth and Hemsby

18 July 2018

Fireworks are set to sparkle in the skies over Great Yarmouth as the resort prepares for its summer season of weekly displays.

Genteel resort finds fame with movie star role

3 July 2018

A “secret” seaside town in Norfolk is set to find international stardom – as the backdrop in a major movie.

Special cars & commercial vehicles to star in GY Wheels Festival

27 June 2018

Visitors to Great Yarmouth seafront will enjoy the spectacle of scores of prestige, classic and bespoke cars, as well as big commercial vehicles, as part of the GY Wheels Festival, on Saturday, July 7 and Sunday, July 8.

Seaside town thriving thanks to long term business investment

20 June 2018

An award-winning ice cream parlour and sweet shop is making a major investment in one of Norfolk’s seaside towns.

Thousands expected as Great Yarmouth gears up for Wheels Festival

20 June 2018

Great Yarmouth is “gearing up” for the fourth GY Wheels Festival, which will see scores of special vehicles – plus up to 15,000 visiting motorcyclists – create a spectacle along the Golden Mile.

Splashpad to delight youngsters at Gorleston

17 May 2018

Young visitors to Gorleston seafront will have a new fun and safe wet play attraction to enjoy this summer – as Great Yarmouth Borough Council starts work to build a splashpad.

Soul wins at Tourism and Business Awards

21 March 2018

A DJ and music enthusiast known nationally for his fun and fundraising has won the top accolade in Great Yarmouth’s annual tourism and business awards.

Winter escapism at the coast

20 December 2017

Tourism chiefs at one of the UK’s most popular seaside destinations are reminding people looking for a Christmas break of the vast array of attractions still at their disposal.

Great Yarmouth festival boosts economy

7 September 2017

A Great Yarmouth festival about to celebrate its 10th anniversary has plunged around £1m a year into the town’s economy.

Summer school with a difference

9 August 2017

Young people will showcase circus skills learned at a summer school during an international festival being held at Great Yarmouth next month.

Village sign unveiled

18 July 2017

Villagers in Fritton have proudly unveiled a new sign thanks to a generous grant.
Artist Fiona Davies was commissioned by the Greater Yarmouth Tourism and Business Improvement Area (GYTABIA) to provide a new fibreglass sign after years of weather exposure left the original one beyond repair.

Out There secures £80,000 grant

6 July 2017

One of the UK’s quirkiest circus and street arts festivals has received an £80,000 cash boost.
The Greater Yarmouth Tourism and Business Improvement Area (GYTABIA) has secured a grant from the Arts Council England’s - Grants for the Arts to be plunged into The Out There International Festival of Circus and Street Arts.

Sleepy smiles

21 June 2017

A little boy’s heart-warming sleepy smile recalling a fun holiday is re-awakening awareness about what a popular resort has to offer.

Village sign scoops grant for a replacement

5 June 2017

A Norfolk village is set to showcase a new sign thanks to a generous grant.

The Fritton sign was first erected on the roadside close to St Edmunds Church back in 1986.

Bank Holiday with a bang

23 May 2017

The seaside fireworks season begins with a bang at Hemsby during the bank holiday weekend.
Crowds will flock to watch the spectacular display at various vantage points across the village on Sunday, May 28.

Jimmy Tarbuck becomes Pavilion Patron

11 May 2017

A comedy legend has given his backing to the future of seaside theatres – including the historic Norfolk venue where he is patron. Jimmy Tarbuck has given belly laughs to millions of showgoers and TV viewers for more than 50 years.
But he also put an extra smile on the face of Gorleston Pavilion when he agreed to be its patron

Caister-on-Sea brings back carnival fete day

2 May 2017

Plans are under way to bring a carnival-style fete back to Caister-on-Sea.
The Caister Village Experience takes place on June 25 and will have all the elements of a classic celebration.

Martham aims for record number of villagers

25 April 2017

Two hundred extra “villagers” will boost the population at Martham near Great Yarmouth this weekend as it hosts its annual scarecrow festival.
The community event is aiming for a record number of creative characters for visitors to find as they explore the streets and gardens.

Family fun on the farm

10 April 2017

Family fun is growing at a diversifying farm, which has added tourism to its mix of crops and livestock.
Hirsty’s Family Fun Park at Hemsby took tentative steps into the tourism world 10 years ago when it launched a maize maze.

Great Yarmouth - not just for summer!

29 March 2017

Tourism leaders at Great Yarmouth are upbeat about the coming season – buoyed by strong bookings, investment and a continued “staycation” boom.

The optimism comes as the resort launches a new TV advertising campaign showing a mother and daughter enjoying a shoulder season seaside break – highlighting the range of things to do and see in the area.

Miniature Village wins top award

14 March 2017

The boss of a miniature village tourist attraction has been named as a model businessman.
Peter Williamson, who runs Merrivale Model Village at Great Yarmouth has won the Superstar top accolade at the resort’s annual awards celebrating the best of the area’s tourism and business sector.
Mr Williamson, who has run the popular family attraction for 13 years, was praised by awards judges for his passion in delivering an excellent visitor experience and keenness to introduce fresh ideas each season.
His was among 11 awards revealed at the Town Hall in front of a 200-strong gathering of guests from the tourism and business community.
They were organised by the Greater Yarmouth Tourism and Business Improvement Area, which aims to boost the economy through a range of events and marketing using funds generated from 1200 local levy payers.

Darren's Dream Job

21 December 2016

His “day at the office” can involve swimming with sharks and cleaning inside a piranha tank.
But it is dream job for a man whose passion for the underwater world was fired as a small boy watching the movie Jaws.
Darren “Daz” Gook, 32, is senior marine biologist at the Sea Life Centre in his home town of Great Yarmouth.
“When I was three or four I watched Jaws and thought the scientist’s job finding the shark was cool. Some children might have been scared, but I was captivated,” he explained.

2017 Brings a trio of major events to Greater Yarmouth

12 December 2016

Great Yarmouth’s tourism leaders gathered to reflect on a successful 2016, and to look ahead to a year that will see the borough’s first air show take off – the biggest event ever to take place in the borough.
The Haven Great Yarmouth Air Show, together with the already well-established Maritime Festival and the Out There Festival, will bring hundreds of thousands of visitors to the borough next year, more than 160 representatives of the tourism industry were told at the launch of the new season on Thursday.

Milestone makeover for windmill appeal

24 November 2016

An historic windmill is set to launch a major appeal to give it a facelift in time for its 200th birthday.

Thurne Dyke mill’s white tower rises like a ghost from its working past above the watery landscape it used to drain. However the historic landmark is still very much alive as a tourist attraction linked to a museum telling the story of wind power.

Sun plus Brexit equals Great Season

7 November 2016

Tourism in the Great Yarmouth area had a strong year – boosted by a combination of sunny weather and Brexit gloom.
And the area’s tourism chiefs are looking forward to more of the same in 2017, with the bonus of the new air show which is expected to swell visitor numbers by up to an extra 300,000 people in June.
The Greater Yarmouth Tourism and Business Improvement Area team is playing a major role in promoting the resort and surrounding villages by funding events and increased marketing.
Its chairman Gareth Brown, who is also general manager of the Haven Caister Holiday Park, said: “People from hotels, restaurants and attractions are saying they had a very strong year.

Seafront hotel soars after £1.6m revamp

21 September 2016

A £1.6m revamp has breathed new life into an historic seafront hotel at Great Yarmouth.
And the investment at the New Beach Hotel on Marine Parade has already brought a wave of extra bookings. The Victorian landmark opposite the Britannia Pier was one of the resort’s most lavish places to stay when it was built in the 1880s to welcome the new influx of visitors arriving in the railway boom.

Mystery of godly eyes staring over golden sands

17 August 2016

Sea god Neptune stares out to the waves at a Norfolk beach in a piece of artwork that is mystifying locals. The bearded face, another figure and a fish, are carved into a wooden post at a sea defence groyne on Gorleston beach just south of Great Yarmouth. But no-one knows whether the creations are the work of a modern day “Banksy of the Breakwaters”, or date back to when the defences were built more than 40 years ago.

Out There goes upfront at this year's festival

12 August 2016

A host of circus and street art talent from the UK, Europe and South America is set to bring Great Yarmouth alight with spectacle, spectacular skills and sensational fun for all the family. The eagerly awaited festival takes place on Friday 16, Saturday 17 and Sunday 18 September – and most of it is completely FREE!

Great Yarmouth open for business after blaze

5 August 2016

Great Yarmouth’s holiday and tourism industry united today to send a message to holidaymakers and visitors planning to head to the resort: We’re open as normal.
Businesses and attractions along the Golden Mile and across the town centre are all working as usual today after a major fire in the early hours destroyed a bowling centre and indoor market on Regent Road.

Spectacular regatta sailing into Gorleston

22 July 2016

An armada of the nation’s best young sailors will be doing battle in the sea off Gorleston-on-Sea near Great Yarmouth next week. Norfolk is hosting a prestigious national schools regatta for the first time.
It will see 300 young people representing 21 county teams competing in 274 boats off the resort’s beach.

New seafront venues for Great Yarmouth’s Out There Festival after £70,000 grant

18 July 2016

Spectacular, quirky and breath-taking international performances will take place along Great Yarmouth seafront in this year’s Out There Festival in Great Yarmouth with the help of a £70,000 grant.
Some of the world’s best circus and street arts performers will take shows and acts to the heart of the Golden Mile to spread the entertainment for more visitors to enjoy and seafront businesses to benefit from the unique three-day celebration of the weird and wonderful.

Ringing the changes sees circus soar to new heights

11 July 2016

Circus ringmaster Jack Jay is gearing up for a showbiz summer off Great Yarmouth seafront – instead of “performing” at the Rio Olympics in Brazil. He has chosen the Golden Mile ahead of Copacabana Beach because of the growing success of the family-run seaside show, and his own increasingly key role in it.So the 27-year-old is happily swapping the five rings of the sports games for the spectacular single ring of the historic Hippodrome. He made his Olympic debut in 2012 when the London games appealed for arena presenters, and organisers snapped up his stage skills – honed amid clowns, acrobats and aerial acts - to front shooting events.

Romantic seafront ride has plenty of sparkle after proposal

6 July 2016

A Lincolnshire couple are all smiles after they got engaged on a giant snail at a seafront rollercoaster ride for children. Thomas Smith proposed on the Snails in Great Yarmouth’s Joyland Park – and his bride-to-be was left beaming rather than shell-shocked. Their romantic trip on the clanking track’s ups and downs, twists and turns through brightly painted scenery was captured by the fun park photographer who snapped the happy couple showing off her diamond “forever” ring as their snail chariot came to a halt.

TV advert filming promotes resort’s year-round appeal

30 June 2016

A television advert promoting Great Yarmouth as a resort for all seasons and all ages has been filmed at its beaches, attractions and eateries.The 30 second commercial will show a mother treating her daughter to a well-deserved break as they enjoy a variety of venues across the borough. They are featured walking on the beach and picnicking in the dunes, taking a boat ride on the Broads at Rollesby where they also have afternoon tea, having a flutter at the horse racing, having an art lesson at Great Yarmouth Potteries, and relaxing in a spa at Caister.

Plea to give Elephant Man a decent burial

7 June 2016

Great granny Valerie Howkins is calling for the bones of the famous Elephant Man to be given a decent burial because of a poignant family connection. The 83-year-old's heartfelt plea comes as she makes progress in her long-running battle to clear the name of her grandfather who managed the grossly disfigured Victorian celebrity Joseph Merrick. Now the Great Yarmouth museum owner, whose connections with the tragic figure are showcased in one of the displays, wants the authorities to bury Merrick's bones where they belong, back in the city of Leicester where he was born.

Savouring - and saving - a popular holiday beach

31 May 2016

Seaside publican Lorna Bevan-Thompson is gearing up for summer serving holidaymakers – and campaigning to shore up the beach they come to enjoy. Hemsby became the centre of worldwide media attention three winters ago when a surging North Sea swallowed seven chalet bungalows on low cliffs unprotected by sea defences.

Deck houses signal future at historic holiday camp

9 May 2016

A pioneering seaside holiday village has unveiled a £2m set of modern “deck houses” for the summer season. The investment is at Caister Holiday Park near Great Yarmouth, where there is an ongoing campaign to upgrade attractions and events to attract more visitors. The 16 New England-style clapperboard units are the first phase of a three-year programme to add 46 deck houses to the site – which is proud of its history as the UK's oldest holiday park dating back 110 years.

Park and Save bonus for resort motorists

11 April 2016

Motorists are cashing in with bargains - and boosting local businesses - under a new Park and Save scheme launched in the Greater Yarmouth area this summer. Tickets from machines across eight car parks in the borough can be used for discounts at more than 30 different businesses.
The bonuses are at attractions and eateries, but also high street services from hairdressers to butchers and dry cleaners. The scheme is an initiative by the Greater Yarmouth Tourism and Business Investment Area seeking to give visitors to the area an extra perk, and encourage them to support other traders and tourism outlets during their stay.

Resort hands out tourism and business awards

10 March 2016

Two hundred nominees and guests attended the Town Hall ceremony celebrating the achievements of people and companies in tourism and, for the first time, the wider business sector. The awards, now in their 20th year seek to recognise customer-focused businesses going the extra mile. Don Peers, a seaside caravan park boss, who has been a long-standing supporter of tourism in the Great Yarmouth area, has been given a lifetime achievement award.

Lights, camera, holiday ideas

7 March 2016

A top Norfolk seaside resort is adding a touch of Hollywood to its holidays through a pioneering series of mini movies being screened on-line. The 70-second short films provide vivid video snapshots of the people, places, activities and events in the main town and surrounding areas.

New online films revealed

8 December 2015

The Greater Yarmouth Tourism and Business Improvement Area Ltd (GYTABIA) launched its 2016 campaign on Tuesday 8 December at the Hollywood Cinema to an audience of over 200 local tourism and business professionals. The centrepiece of the launch was the première screening of 15 new films, including a special extended version of the new TV advert, all to be shown online in 2016. These new films, produced by Norfolk based Ember Films for internet use, are aimed at the growing audience of online viewers who use YouTube as a search engine and the trend of watching ‘on demand’ online, both of which are increasing as traditional media loses viewers to the internet.

Decorative lights illuminate Great Yarmouth seafront

30 July 2015

As one of the Greater Yarmouth Tourism and Business Improvement Area Ltd’s first projects to come to fruition, Marine Parade, Great Yarmouth’s Golden Mile is now aglow once again in the evening with 84 decorative sails in position in lamp posts all along the seafront.