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Hotrods, Jaguars and classic cars announced among attractions at new car festival in Great Yarmouth

BESPOKE hotrods, high-performance Jaguars, and scores of classic cars are among the newly-confirmed attractions which will be at a major new car festival at Great Yarmouth seafront next month.

The GY Wheels Festival will give visitors to Marine Parade the chance to view scores of prestige and novelty cars, as well as try their hands at fun educational activities, from 10am to 5pm, on Saturday, September 12 and Sunday, September 13.

Jointly organised by Great Yarmouth Borough Council and the Greater Yarmouth Tourism and Business Improvement Area, with additional funding from Joyland and the American Diner, the free festival aims to further extend the tourism season and support the local economy.

The star attraction will be the official full-sized showcar of Bloodhound SSC, a British-built jet- and rocket-powered supersonic car, designed to go at 1,000mph, which will attempt to smash the world land speed record in 2016.

Since the festival’s official launch last month, the festival has grown with more and more attractions. These include four hotrods – American cruisers from the 1950s and 1960s which have been suped-up and customised at great expense by their owners.

The area of Marine Parade, along the Pirates’ Cove frontage, will be lined with up to 30 to 40 classic cars owned by enthusiasts from across the region.

In addition to these vehicles, the Jaguar XK8/XKR Enthusiasts Club will be showcasing up to 10 of their cars – and there will be a chance to see the latest XE and V8 F-TYPE Jaguars, courtesy of dealership HA Fox, which has a Norwich showroom.

Jaguar is technical partner of the Bloodhound team, supplying the V8 engine which will power the supersonic car’s rocket pump. The F-TYPE R will also be one of the rapid response vehicles for the record attempt.

Other attractions already confirmed at the festival include a Santa Pod dragster, the Mystery Machine from Scooby Doo, the Inbetweeners car, Barbie’s car, a Hummer, limousines, Lotus Carltons from the Autobahn Stormers Club, and Bloodhound showcar support vehicles.

As part of the Bloodhound Roadshow, young people will have the chance to design their own rocket cars from blocks of Styrofoam, make and race compressed air-powered K’Nex cars, and take the wheel in a test drive simulator.

Other educational attractions at the festival will include information stands from the Science, Technology, Engineering and Mathematics Network (STEMNET), and NEXUS Training Centre.

Cllr Barry Coleman, the borough council’s deputy leader, whose portfolio includes tourism, said: “The GY Wheels Festival is a great addition to our growing calendar of festivals, providing yet another reason to visit the borough later in the season and thereby support the local economy.

“There will be so much more for people of all ages to see and I hope to see the seafront packed over that weekend. The line-up now includes the very latest in British technology, with the Bloodhound SSC showcar and new Jaguars, as well as classic motors of the past and the novelty vehicles.”


Notes to editors:
• The Bloodhound Supersonic Car is a jet- and rocket-powered vehicle designed to reach 1,000 mph (just over 1,600 kph) and inspire the next generation of scientists and engineers. It has a slender body of approximately 13.5m length with two front wheels within the body and two rear wheels mounted externally within wheel fairings. It weighs 7.5 tonnes and the engines produce the equivalent to 135,000 horsepower - more than six times the power of all the Formula 1 cars on a starting grid put together. The car is a mix of car and aircraft technology, with the front half being a carbon fibre monocoque like a racing car and the back half being a metallic framework and panels like an aircraft.
• The young person who designs the fastest rocket car will win a VIP day pass to Joyland, plus a burger meal for four at the American Diner. The designers of the fastest rocket cars on each of the festival days will have their names printed onto the tailfin of Bloodhound SSC, courtesy of Peter Harrison, the lead Bloodhound ambassador for the East of England. Taking part costs £7 and people are allowed to keep their cars. Thanks to the EDP, people will be able to get a £2 discount by presenting a voucher, which will appear in the newspaper. The EDP will also be available at the festival from the EDP stand.
• For more information about Bloodhound SSC, visit