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Pleasurewood Hills scoops 2 national awards

Woody Bear at Pleasurewood Hills

An East Anglian theme park has won two national awards.

Pleasurewood Hills in Lowestoft, Suffolk was awarded two bronze prizes in the Theme Parks UK national awards on Sunday. The winners were chosen from over 154,000 public votes and a panel of industry experts, and featured competition from some of the UK’s biggest attractions including Alton Towers, Thorpe Park and Legoland. Pleasurewood Hills was awarded bronze prizes for Best Value and Best Lockdown Activity.

General Manager Ricky Lark is thrilled to be awarded. “ We are so happy to have won these awards. The competition was incredible and to be victorious is absolutely superb. It has been a challenging year but we are so proud of the team and thankful to all our guests. Offering a great day out at excellent value is at the heart of the park and we are thrilled to be recognised on a national level for this achievement”.

While the park was closed due to the COVID-19 lockdown, the region’s furry friend and beloved mascot Woody Bear engaged with families across the region, the UK and beyond with fun-filled dance parties, where people at home danced along and on occasions Woody invited his mascot friends from across the country to take park.

The park’s Sales and Marketing Manager Andrew Fuller is thrilled at the win. “It is such an honour to win an award for the lockdown activity. The period was tough for people everywhere and we made it our mission to spread joy, hope and optimism for those stuck at home. The reason was absolutely incredible and we thank everyone for the support. Our friend Woody will be back soon, he misses all his friends dearly and can’t wait to start giving plenty of bear hugs”.

Pleasurewood Hills is part of the Looping Group, a Paris-based attractions company that also recently acquired Drayton Manor.

The fun will be Spooktacular this autumn half term as the park morphs into Pleasurewood Chills, with the annual Halloween celebrations with plenty of fun, thrills and chills for all the family to enjoy. For tickets, news, COVID-19 information and much more, visit

Wipeout at Pleasurewood Hills
Pirate Ship at Pleasurewood Hills